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DESCRIPTION:Click for Latest Location Information: http://edw2023fall.datav
 ersity.net/sessionPop.cfm?confid=157&proposalid=14585\n\n\n\nOften when the
  topic of change management is discussed in data communities, the general&n
 bsp;focus centers around the governance or management of changes to th
 e models, definitions, structures, or responsibilities related to an organi
 zation’s data strategy. While data strategists and stewards facilitat
 e the vision for achieving an effective data-driven, decision-making organi
 zation, true business transformation, and data strategy success is optimize
 d when all impacted users understand and effectively implement th
 e processes necessary for collecting clean data.\n\nIn this session, we wil
 l examine data from the employee user’s point of view (POV).&nbs
 p;We will discuss why looking through the “What’s in it for Me?
 ” (WIIFM) lens should be a critical driver and factor for any busines
 s leader (CEO to CDO to team manager) when devising a tactical approach for
  implementing a successful data strategy. Specifically, we will s
 hare leading practices for:\n\n
 Overcoming uncertainty to drive behavior change for adopting new processes 
 related to collecting clean data\n
 Moving users beyond their comfort zone to motivate movement\n
 Getting past half-baked tactical and communications plans\n
 Assessing change and process fatigue to navigate competing priorities and i
 mplementation landmines\n
 Relating the need and value of data quality and data integrity at the role 
 level\n\n\n\n\n
DTSTART:20230919T154500
SUMMARY:Jane and John Don’t Care About Your Data Strategy: Overcoming the “
 Whys” to Get to the “Hows”
DTEND:20230919T162959
LOCATION: See Description
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