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DESCRIPTION:Click for Latest Location Information: http://edw2023fall.datav
 ersity.net/sessionPop.cfm?confid=157&proposalid=14606\nTechnology keeps get
 ting better, giving business users more and more power to tap into capabili
 ties that used to be squarely in the hands of the enterprise data and techn
 ology teams. When this happens in the open market, this is considered healt
 hy competition, which leads to the best provider being successful, and less
 er players losing out.\n\nIt’s really no different inside our organiz
 ations. If we, as enterprise data professionals, want to remain relevant to
  the rest of our companies, we must deliver the best solutions for our &ldq
 uo;customers.” It simply won’t work to try to force the busines
 s to use what we give them – we now must earn their loyalty
 .\n\nFortunately, we have an unfair advantage over the alternatives if we a
 pproach it the right way. We can capitalize on our knowledge of our interna
 l business partners and processes, along with the data technologies in use,
  to deliver capabilities that external competitors cannot.\n\nThis tut
 orial will take us through the key steps of implementing enterprise data as
  a product:\n\n
 Understanding the underlying economic forces impacting today’s enterp
 rise systems\n
 Creating a business plan for our data as a product initiative\n
 Securing funding and how to bootstrap when funding is scarce\n
 Marketing techniques to drive customer adoption\n
 The necessity of use cases for early wins and the perils of scaling beyond 
 them\n\n
DTSTART:20230918T124500
SUMMARY:T11: Elevating Enterprise Data as a Product
DTEND:20230918T155959
LOCATION: See Description
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